Thank you for your custom.
First and foremost, from the bottom of my heart I would like to thank all our clients who have made my little business so successful over the course of 3 years and 9 months. I wholeheartedly cannot thank you enough for your custom. Our small team of 4 enjoyed getting to know all our clients, hearing about your life events and adventures. It has been an honour to serve you.
Veni, vidi, vici. With around 4,000 clients, averaging 540 individual clients visiting us per month, a fully booked diary and waiting list, all in a small 2 room salon, there’s no doubt the business was a success. Great success comes with great responsibility. Running a business is not for the faint hearted, especially a brick & mortar one. A wise woman once said, “small business ownership is terrible, you work like a manic and money is always a worry. A 9-5 job is ever on your mind and you’re living a life none of your friends understand. At the beginning there’s a lot of uncertainty. In the middle it’s messy and things might not be moving in the direction or speed that you want them to. But only at the end does the journey becomes clear. Long term success with personal transformation comes down to consistency with your daily habits, repetition, time and patience.” All small business owners make personal sacrifices and take many personal financial risks to make the business a success.
Staffing difficulties are to blame for my decision to close down The Wax And Thread Company. The business’ greatest strength was also its greatest weakness, the undoing of it all. A recent episode with a difficult member of staff was the nail in the coffin. Over the past 4 years it has been incredibly difficult to recruit experienced Waxing and Threading therapists. While we were never short of applicants, I have found that the best of the best is hard to come by. The few occasions I employed less experienced staff out of desperation resulted in complaints and unhappy clients, a short term solution to a long term problem. 4 years on I still find myself working a 50-60 hour week between being at the salon, planning, behind the scene duties, maintenance and paperwork associated with running a business. Going forward, staffing issues will always remain and while there are many, many...many advantages and privileges of having your own successful business, for me the cons outweigh the pros. Time and money, the two things you can never have together; you can always get more money but alas… you can never get more time. I have achieved what I set out to do, to start and run a successful business; and I can live with that.
I would like to thank my team, past and present. I could not have done it without them. A big thank you to Natalie who I could not have done without at the beginning while I tried to figure it all out, Katie for your kind hearted and willingness, Zoe for being one of the best and most hardworking therapists I’ve ever worked with, and Mirella for your sincerity and getting down to it when it really counts. A special thanks to our friendly neighbour from down the road, The Treatment Rooms, they helped us find our feet, and continued to support us, by recommending many, many clients to us. Last but not least, I’d like to thank my husband who was subjected to it all, without visibly wincing, from the very beginning when it was just an idea. His able assistance made it all possible, his extreme patience and encouragement cheered me on.
I would encourage the people of Brighton & Hove to support your local independent businesses. Small business owners and their team work extremely hard. Don’t give them a hard time, don’t make false complaints for freebies, don’t ask for discounts. Support the business. Don’t waste people’s time, don’t make appointments and not show up. Give constructive feedback, recommend friends and family. When you shop in their store you’re supporting a dream. And it is true folks….when you buy from a small business, an actual person does a little happy dance! :)